Wednesday, January 7, 2015

Daytona International Speedway To Hold First Ever Daytona Rising Escalator Duel

NASCAR Driver Austin Dillon and NASCAR Team Owner Richard Childress to Race to the Top of New 150-Foot Grandstand and Showcase New Vertical Transportation

As Daytona International Speedway continues its ever so fantastic renovations, on January 14th, Daytona International Speedway (DIS) will hold the first ever “DAYTONA Rising Escalator Duel” to officially activate the new vertical transportation associated with its $400 million DAYTONA Rising redevelopment project.

NASCAR Sprint Cup Series driver Austin Dillon and Richard Childress, owner of Richard Childress Racing, will have the ULTIMATE grandfather/grandson battle to the top of the new 150-foot grandstand using the stairs and new escalators respectively. Each individual will also need to make several “pit stops”/collect items related to the Speedway’s new amenities along the way.

The event will take place at the Daytona International Speedway (Turn 1 Plaza on the West end of frontstretch grandstand) 1801 W International Speedway Blvd. in Daytona Beach, FL.

Tentative Schedule

12:30 p.m. – Brief opening remarks from Joie, Austin and Richard
12:41 p.m. – Race begins (at the base of the Florida Hospital Injector)
12:50 p.m. – Austin and Richard reach finish line; trophy presentation (highest concourse level)
12:50 p.m. – One-on-one interviews (Joie, Austin, Richard, DIS ticket holders)



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