Friday, April 12, 2013

Foursquare Freshens Their App And Their Wallet


When I consult new clients, it is not realistic to suggest to sign up for everything and see what sticks. There are thousands of new apps released every day and that makes it really difficult to be effective when trying to market your business socially. I tend to stay to the main players (Facebook and Twitter), the major online review sites (Yelp, Google Plus, Urban Spoon and Trip Advisor) and Foursquare, the best Geo-locator to market for any business. I like it because it does some of the work for you. When you check in and you share it with Facebook and Twitter, you are helping the business market and brand itself. Plus they have badges and mayorships that are really fun at any age...yes, I am speaking to  my late thirty self.

Today, they received not only a nice update to their app but reported today that it has raised a further $41 million from investors.

According to their announcement, four years and over 3.5 billion check-ins later, this brand new version of Foursquare can do a whole lot more. Whether you're traveling in a new city or hanging out in familiar territory, Foursquare helps you experience the world like a local.


Instantly see the best recommendations for you
When you open up the new Foursquare, they will  crunch their data to show you the best of what's nearby, based on the time of day, how familiar you are with the neighborhood, and what's popular at the moment.

Out shopping? They will show you more stores you might like, or nearby dinner recommendations. In a familiar city? They will tell you about a new cafe that just opened up in the neighborhood. In Paris for the first time? See top sights and attractions, approved by local check-ins.

Foursquare to the rescue. Find what you're craving with Explore.
Brunch too crowded? No need to scroll through long reviews to find another place. Use the Explore search bar at the top of the app to quickly get personalized recommendations based on check-ins from you, your friends, and local experts. Search for "eggs benedict" or "brunch," or simply browse "food" to find something great.


Find out more from Foursquare's blog Pin It
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