Sunday, March 31, 2013

SXSW Fashion Brain Bar

I can't believe in all the years in I have been in radio and now in social media marketing, I haven't hauled my cookies to the infamous SXSW Conference, which is an annual music, film, and interactive conference and festival held in Austin, TX once a year. I think it may be because I would never want to leave, and that could be a slight problem.

So, instead I sit and watch it vicariously through sources such as Mashable and the SXSW website. While I was cursing on yet another year where I didn't just go..I came across the Darlynn conference if I ever did see one!

Fashion’s Collective hosted the first-ever Fashion Brain Bar on March 11, 2013, at SxSW. This was an uber cool discussion with the top professionals in the fashion industry.

Some of my favorites:


CANNON HODGE
SOCIAL MEDIA MANAGER, BERGDORF GOODMAN


AMBER VENZ
PRESIDENT AT REWARDSTYLE

RAMAN KIA
EXECUTIVE DIRECTOR OF INTEGRATED STRATEGY AT CONDE NAST

JEN WONG
EVP CORPORATE STRATEGY, POPSUGAR

AMY COLE
BUSINESS OPERATIONS AT INSTAGRAM

SARAH ELLISON LEWIS
FOUNDER & CEO OF BOOTLEG MARKET

On Fashion's Collective website, there was an area to submit a question to one of the speakers. Guess which one I picked?? 

Cannon Hodge, Social Media Manager Bergdorf Goodman
Photo:Fashion's Collective

I follow a lot of PR fashion peeps on Twitter. One of my favorites besides @DKNYPR is whoever does the social media for Bergdorf Goodman. One of my favorite stores and a must stop on my NYC trips, whoever was behind the typing of their accounts humanized the legendary store and made it cool to us Tweeps...which is hard to do and separate when you have such an esteemed heritage brand. 

So I submitted the question I would like to ask anyone who has a high traffic account, what is your method of madness? Knowledge is power, right? I was hoping for some tricks from the trade of an account I respected so much.

My question was picked! Yay! AND for my time and trouble, they are sending me a little something from Swarovski!! Even Better!

Thank you Fashion's Collective, which is the resource for fashion + luxury brands covering all things digital through articles, storytelling workshops + innovation conferences. 

Subscribe to daily posts on Fashion's Collective here.

Here is the article with Cannon at the SXSW Fashion Bar. My question is the first one


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