I have been a fan of Square for quite some time. I think that it is interesting that all these years companies have held small businesses hostage with their big, expensive, heavy credit card machines with a take it or you or get nothing attitude and then along comes Square. A little piece of goodness the size of your hand that plugs into your phone that swipes swipes away. Convenience at its finest, high technology that makes you shake your head, all at a tiny finance fee...why isn't everyone using Square?
Certainly the folks at Starbucks agree with me...in a letter today from Jack Dorsey, the genius founder of Square, he announces that Starbucks has signed up with Square. After reading Howard Shultz's Onward (an inspiring MUST read for any entrepreneur or little engine that could), it is no surprise that a man who started with one store and a dream would embrace this technology. The best news for small businesses is that with nearly 7,000 Starbucks stores soon accepting Square, these new payers will be able to find your business (including coffeehouses) and pay with their name, building community and creating value. #Onward indeed.