Tuesday, December 7, 2010
Embrace Your Negative Online Reviews!
There are some unfavorable reviews, however that serve a purpose- as it is an unbiased opinion of what someone thinks of your business. It is how you deal with these reviewers that have taken the time to voice their concerns with others using the platform of Yelp, Urban Spoon or others that will make or break your marketing efforts.
My theory is to embrace these negative reviews (the ones that are valid anyway) with passion! Do you think that is crazy? I feel that if you at least address the review and try to rectify it, this can only work for your benefit. It gives you and your business a warm and fuzzy, I give a darn persona. If you just take the time to say, call me and let me try to make this right, whether or not they take you up on it, it shows that you actually care what people think about your business.
My client received a not so positive review. We took the time to address the complaint, and asked her to call us so we can make the experience a positive one. This morning as I was checking Urban Spoon for reviews (do you do this every day? you should!), this is what I found:
It's the little things really Pin It